Educational Leader for the Car Care Industry
Modern Car Care's mission is to provide carwash operators and car care business owners the tools and information they need to build successful businesses. We offer independent and trusted information on critical issues and emerging operational and product trends to support the growth and development of professional carwash, auto-detailing and fast-lube businesses.
No other industry publication meets our standards for covering the critical issues that affect industry professionals. We work closely with operators, industry experts and manufacturers to deliver in-depth, quality content. From operational best practices and add-on profit centers to new products and marketing techniques, Modern Car Care provides invaluable information for every kind of carwash and car care facility
Economic Changes Force Operators to Adapt
The business climate of the last three years has forced many car care locations to change business models or alter business beliefs to remain competitive and profitable. Operators are looking for new opportunities to increase efficiency and decrease operating expenses. These changes must also complement the basic core strategies on customer service, marketing promotions, community relations and customer loyalty programs.
Gone are the days when a facility could be built and customers would automatically come. A lack of available financing has stunted new development and halted renovation projects. Today’s car care business investors and owners must do more with less, while maintaining service quality, viability and clear points of differentiation.
About Virgo Publishing
Virgo Publishing is a leading business-to-business media company delivering relevant content to key markets since 1986. With 16 brands including leading magazines and websites, tradeshows/ conferences, online communities, training and accreditation programs and more, Virgo Publishing continues to provide integrated media solutions to several industries, including car care, healthcare, natural products and telecommunications.
Top Challenges Affecting
Our Readers:
- Improve Workplace Efficiencies
- Implement Emerging Technology
- Lower Operating Costs
- Improve Customer Service and Marketing
- Establish Environmental Best Practices
- Change Service Mix/Structure
Topics include:
- Marketing - Entice new business, develop customer loyalty, increase revenue per car
- Technology - Equipment and software, POS systems, RFID, tunnel controllers, energy efficiency
- Water Management - Recycling, reclamation, RO systems, wastewater disposal
- Chemicals - Cleaning detergents, sealants, drying agents, water quality
- Construction - Building trends, site selection, planning and zoning, design
- Business - Management, training, financing, insurance
- Government Regulations - Labor issues, safety, wastewater management
"I rely on Modern Car Care to keep me abreast of the many new and emerging challenges which suppliers and operators are constantly facing. This magazine is an invaluable source of useful information to help operators become more successful."
Mike Perry
Total Marketing Concepts
Atlanta
"Modern Car Care magazine and website are key tools that we use regularly to stay on top of what is happening in the carwash industry. Because we operate multiple sites in multiple states it is very important that we have our finger on the pulse of trends as well as issues facing the industry."
Travis Kimball
Partner and Marketing Director
Quick Quack Car Wash